Ash + Stone Boutique

The Project

Ash & Stone is a boutique that provides a variety of high-quality, affordable clothing & accessories curated to create stylish, effortless looks for any occasion. When A&S came to us, they were already established as a business; however, they felt as if their current logo didn’t accurately represent them and wanted to elevate their look. We swapped out their original feminine colors & fonts to something more elevated, mature, timeless, and gender neutral. We also designed a scaled brand for their future launch of men’s clothing, focusing more on masculine typography, elements, and colors that their audience would still recognize as belonging to the A&S brand.