Coastal Classic Homes

The Project

The overall goal was to create a high-end yet laid-back brand and website that was reflective of the 30A area through clean aesthetics and a native element of Northwest Florida. Going with a natural element for the logo was decided because it felt more like what homes built by Coastal Classic represent—retreat in surroundings. The hand-drawn logo element was designed with inspiration from several photos of the Fan Palms found throughout the 30A area. Branded patterns inspired by beachy, cane wood furniture, and more were designed to elevate the brand and further push that coastal vibe that Coastal Classic wants to be known for.